La Casera

Established in May, 1949. by the Duffo family in Madrid , Spain. First product to be launched was clear lemonade in glass a bottle with the iconic swing closure. It appealed to many as modern & high quality. To ensure house wives tried the product, deliverymen on bicycles gave away free bottles all over Spain. 60s – Introducing new flavors, such as orange and lemon. 70s – The brand continues to grow and becomes the family soft drink of its time, and the usual partner to wine on the table. 2007 – La Casera launches Tinto de Verano (wine with clear lemonade).